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Marketing Manager, Products & Campaigns in Des Plaines, IL at ProQuest

Date Posted: 9/23/2018

Job Snapshot

Job Description



ProQuest – Who we are…



The ProQuest Mission: Better research. Better learning, Better insights. ProQuest enables people to change their world. ProQuest supports the efforts of students and researchers across the globe. Providing important research tools and curating treasure troves of content has helped ProQuest to become an industry leader in the Information Services market.

 

Ex Libris Group, a ProQuest Company, is a leading provider of library automation solutions to university, college, and research libraries worldwide.  We offer the only comprehensive product suite for the discovery, management, and distribution of all materials—print, electronic and digital.  

 

What will I be doing?

As an Ex Libris Products & Campaigns Marketing Manager, you will manage the planning and execution of product and campaign go-to-market strategies; driving brand interest and awareness through compelling events and communications in North America.

 

In this position, you will also…

• Manage the development and design of the complete go-to-market strategy for lead-generation programs including the assessment of target audiences, content, calls-to-action, channel strategy and the documentation and communication of the strategic plan.

• Manage several campaigns and/or programs simultaneously, balancing both strategic planning of efforts and field marketing execution.

• Execute the annual campaign or program strategic objectives and assess metrics and KPI’s to measure results.

• Ensure data reporting and analytics are applied consistently and displayed effectively to demonstrate value of investments and results from the Ex Libris North American Marketing and Sales Teams.

• Collaborate with Product Marketing managers to scope campaigns and determine where to highlight particular product positioning while ensuring all products are represented appropriately in every campaign or program.

• Participate in virtual or cross-functional work teams on large, complex, strategic projects.

• Collaborate with Marketing and Sales team to ensure that campaigns support efforts to drive interest and acquisition of customers in new segments and markets.

• Explore and identify new ways to leverage existing enterprise marketing tools as well as other internal marketing templates and tools for improving and enhancing consistency, efficacy and efficiency.

• Project manage enterprise resources for production and execution of deliverables including creative, writing, operations and communications.

• Determine best use of creative content and distribution channels including press releases, blogs, targeted email, strategic partnerships and direct sales efforts.

• Serve as editor/writer to tailor messages that support deliverables.

• Manage outside vendor or agency relationships including supporting communication and working relationship with outside partners, managing project scope and the successful and timely delivery of all commitments.

• Support the design of promotional and go-to-market strategy to introduce the new product(s) or service(s) to the marketplace.

• Design and deliver Marketing ROI presentations to senior Sales and Marketing Leadership teams, articulately communicating the performance and growth success achieved as a result of the marketing efforts and investments.

• Act as mentor and partner to Marketing team members, setting team best practice approaches for enhancing collaboration and team work amongst the US and international teams.

 

Qualified Candidates must have…

• Bachelor’s degree in Marketing, Communications or related field or equivalent combination of education and experience.

• A minimum of 3 years’ experience in a campaign management role.

• A minimum of 3 years’ experience in a communication management role.

• A minimum of 2 years’ experience in a digital marketing role.

• A minimum of 1 years’ experience in a data reporting or analytics role.

• Project management and organization skills, with ability to execute multiple, complex campaigns.

• Strategic, creative, collaborative with an ability to clearly communicate how plans will deliver on company strategic marketing goals.

• Highly organized and detail-oriented with the ability to manage multiple projects and juggle competing priorities and deadlines.

• Experience with Salesforce and marketing automation tools.

• Capacity to learn and master new technology and knowledge of Microsoft Office products.

 

It would be awesome if you also had…

• Previous experience working within a university marketing department.

• Higher education or library industry experience.

• Subject matter expert in digital media and lead generation

• Experience working with HTML/CSS and/or Adobe InDesign.

 

Other important information about this position:

• This position can be based at the Ex Libris office in Des Plaines, IL or remote. 

• Occasional travel is required.

• This position requires weekday attendance with some scheduling flexibility.

• Every position requires certain physical capabilities. ProQuest seeks to make reasonable accommodations that enable individuals with disabilities to perform essential duties when possible.

  

More to love about becoming a PQ employee!

• We offer professional development opportunities with a significant focus on learning

• We hold fun on-site events

• Our employee population is smart and highly collaborative

• We have a relaxed dress code

• All of our employees have access to ProQuest research products including e-books, genealogy and academic journals

 

At ProQuest, we work hard and have fun doing it. If you take pride in creating innovative marketing ideas in a collaborative environment, please consider joining our talented team!

 

EOE/M/F/Vet/Disabled




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